The Founder: Mr. O. Santha Kumar Reddy, a graduate from Andhra University, Andhra Pradesh, India who has got strong passion towards eco friendly sustainable green initiatives is the Founder of “Green Universe Environmental Services Society” renowned as “GUESS” which is one of the pioneers in undertaking various sustainable eco friendly green projects to support the rural communities in the state of Andhra Pradesh.
Mr. Reddy has rich hands-on experience in promoting and developing various initiatives to generate additional man days and employment opportunities to the communities both in farm & non farm sectors. He has worked with various Agro related organizations and gained vast experience & knowledge in Agriculture and allied Sectors. He has brought out different articles relating to sustainable eco friendly innovative green concepts, dry land agriculture, SMC, NRM, NPM, NTFP, vermi compost, organic farming, Bio Fuels, Bio Fertilisers & Pesticides, Medicinal, Aromatics & Natural Dye Yield Plantations, environmental issues and Waste to Wealth Management concepts.
He has also participated and took active part in various important National and International events relevant to areas of interest to GUESS. He has organised several educational field visits for many Organizations, Institutions, Farmers, Farmer Clubs, Self Help Groups, VSS Members, Water Shed Committees, Students etc. One of his notable and successful achievements is the active participation in “Mediplorama 2000” at Hyderabad from 18th to 21st May,2000 which was organized in the interest of the farmers to educate them in the field of medicinal, aromatic & natural dye yield plants cultivation.
Mr. Reddy has developed a model Medicinal, Aromatic & Natural Dye Yield Plants Nursery cum Demo Project in the interest of the communities at “Rural Technology Park” in collaboration with National Institute of Rural Development (NIRD). He has developed and maintaining a Commercial Nursery cum Mixed Fruit Orchard with few varieties of Medicinal Plants in an extent of 100 Acres in Raghava Reddy Palem Village, Ozili Mandal, Nellore Dist., Andhra Pradesh.
Worked as Territorial Manger for South India with Media Today Pvt. Ltd., New Delhi since 1996-1998 which is a popular print Media house publishing various agriculture related trade journals such as Floriculture Today, Processed Food Industry, SAARC Oils & Fats Today. He also worked for Agro India and Agriculture Industry & Survey during the same period. He took active participation in organizing an exclusive pavilion for Medicinal Herbs, Aromatics & Natural Dyes with more than 50 stalls which attracted maximum crowd during the 12th Horticulture Show which was held in the year 2002 in Hyderabad, Andhra Pradesh, India.
The Founder of GUESS is an active social worker with lot of commitment towards sustainable green concepts and participates in various Social Service Activities. He is at present Member of Lions Club, Abhaya Banjara, Hyderabad, Executive Committee Member of H. M. A, Hyderabad, AP (Hyderabad Management Association), Governing Body Member of SURE, Hyderabad (Society for Urban & Rural Entrepreneurship) and Founder President cum Managing Director of GUESS (NGO).